SimpleProductionChainIII

Further extending the first example to explain new product diffusion

Diagram

Information

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In this final extension of the introductory SimpleProductionChain, we have replaced the Ramp component for the first-time purchases with a model of new product diffusion.

We are assuming that there are 10 initial customers and a stock of 250'000 potential customers that will be turned into customers by "word-of-mouth" processes—for now we will assume that there is no growth or decline with regard to this potential. Each customer will meet 10 other persons at a constant contactRate per month and the adoptionFraction is assumed to be 2%.

Model Output
  • Potential customers and customers during the simulation.

  • The current inventory and the installed base.

  • The current rates of producing, shipping, and scrapping.

See also

Tutorial.StrategicBusinessSimulation, SimpleProductionChainSimpleProductionChainIIDiffusion

Connectors (2)

modelOutput

Type: ModelOutput

bus

Type: DataBus

Description: Expandable connector for multiple data signals (input/output)

Components (13)

modelSettings

Type: ModelSettings

Description: Setting important global variables within a model

inventory

Type: MaterialStock

Description: Finished goods inventory

shipping

Type: Transition

Description: Shipments to the customers

producing

Type: Growth

Description: Production of a durable good

installedBase

Type: DelayN

Description: Products in use

scrapping

Type: OutflowDynamicStock

Description: Discarding of products (which will be replaced by new ones)

cloud1

Type: Cloud

Description: Reservoir (stock/level) with an infinite capacity

totalOrders

Type: Add_2

Description: Sum of two inputs

potCustomers

Type: MaterialStock

Description: Potential customers

wordOfMouth

Type: Diffusion

Description: Bass diffusion model for a word-of-mouth process

customers

Type: MaterialStock

Description: Initial customers (early adopters)

productionPlanning

Type: FirstOrderStockAdjustment

Description: Maintain a stock at a desired level

desiredInventory

Type: ConstantConverter

Description: A constant value is turned into a constant signal

Revisions

  • Updated plot and changed type to AmountRate for reported flows in v2.0.0.

  • Unit modification for wordOfMouth.fractionalAdoptionRate should have been a modification of displayUnit; fixed in v2.2.